The entrepreneurs of today seem to emerge from nowhere, as fresh-faced as foetuses and as self-assured as a long-serving CEO.
Mark Zuckerberg of Facebook is a perfect example. He might look awkward in his hoody and t-shirt, but his success has relied upon an all-encompassing vision that is bolstered by his ballsy confidence.
Not every internet success story has a happy ending, however. Despite the millions of pounds at their disposal, some of the latest batch of entrepreneurs have expressed mixed feelings about their positions of power.
Markus Persson, creator of multi-billion pound videogame Minecraft, took to Twitter to discuss the loneliness that comes after being plucked from obscurity. Your friends are suddenly intimidated by your wealth, while the added list of responsibilities dominates your every day, sapping your creative energy and turning you from an ideas-person into a businessperson.
They’re understandable concerns, and difficult to avoid. But they could turn your successful business from a hero to zero within six months.
The Simple Sections of Business
Fresh-faced, swaggering entrepreneurs need to understand the basics if they want to stay afloat. And, despite the proliferation of digital media, very little has actually changed on a foundational level when it comes to making cash.
Simple sectors of business have to be catered for. The HR department requires digital payroll software that’s complex enough to automate payment, track employee absences and appointments. Employees, in turn, require regular morale boosts and the kind of working environment that fosters creativity.
Moreover, a leader of a burgeoning company has to show some kind of charisma. Perrson, Zuckerberg and most of the successes of the digital age convey an impression of affable everymen (and women), giving their leadership a relaxed air that (they hope) boosts confidence in their products.
Gone are the days of Alan Sugar and Donald Trump, when a CEO had to have an avuncular, almost threatening persona to motivate their staff. This is the age of digital communications, where the public face of business is inherently friendly.
A Leaf from the Book of Success
These are examples that have helped creative people top rich lists and make them household names. And while there’s not a one-size-fits-all approach to business, theirs is a good template to emulate if you want solid PR, respect from employees and a lot of cash.
Small businesses regularly struggle online, be it because they own a poorly designed website or don’t understand the basics of search engine optimisation. These are hurdles that any SME has to surmount – especially if they want to rake in cash.
Most successful entrepreneurs in the modern day have earned their cash with their wide-spanning knowledge of technology and interpersonal skills. Find this balance for your small business and you’ll sky-rocket into a world of profit.
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