It may not seem this way at first, but choosing the perfect name for a small business can be very challenging.
You want your name to convey the perfect message that you’re trying to get across about your business and it’s not always easy to pull it off.
We often struggle to come up with a business name that will fully encompass everything that our new company is going to stand for.
If you’ve been having a difficult time coming up with the right name for your business, don’t worry, because we have some rules that we’d like to share that will help you make the perfect choice.
Just follow the simple tips that we’re about to share right now and you’ll easily pick the right name for your company.
- Consider the Basics
When you first have the idea to start a new business, you’ll typically have certain ideas floating around in your mind about your company and what you want your business name to stand for.
So, in order to pick the right name for your company, you need to consider your business model and figure out what it’s all about.
Do you have a mission statement? Have you created a business plan? What is your unique selling proposition? Would a specific name help reach your target audience?
You have to consider every one of the questions mentioned above when coming up with a name. You also need to consider other questions like:
- Do you have a specific message that your business name should portray?
- Have you considered naming your company something similar to the competition?
- Do you want your business name to be small or long? Or does it not even matter?
- Do you want to create a certain emotion when people say your business name?
- Do you want a unique business name? Or something that’s easy to pronounce?
- Should your name be related to your products or services?
Use your answers to help craft the ideal name for your business based on this criteria.
- Have a Business Name Brainstorming Session
Now that you have your guidelines in place to pick the perfect business name, you have to start thinking creatively at this point.
You’ll have a much easier time coming up with great business name ideas if you can let loose your free thinking and creative abilities and let the possibilities flow.
To reach this state of flow , you can sit down and have a business name brainstorming session.
You can either do this on your own or you can invite your colleagues, friends, employees, spouse, and anyone else you believe can help you in your quest to come up with the right name for your business.
Always keep the guidelines in mind during your brainstorming session. Always remember the answers to the questions above so that you’re using the right guidelines in order to make the perfect choice.
Then take out a pen and paper and write down a list of all of your business name possibilities.
At this point, at least one of the names should really stand out in the crowd.
If you have more than one name that you love, put it to a vote amongst your peers, and let them help you pick the best option.
- Check Your Business Name’s Availability
It’s quite possible that somebody already has your business name. So you’ll need to check with the local Secretary of State to find out if it still available.
According to SecStates.com, you can learn more about the availability of your name and “Find information on any corporation or business entity in the United States by performing a search on the Secretary of State website of the state or territory where the corporation is registered.”
If it’s still available, you should register your business name as soon as you can so that it’s locked in and yours forever.
Pat Sava is a super-connector with Towering SEO and OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. He frequently writes about the latest advancements in digital marketing and focuses his efforts on developing customized blogger outreach plans depending on the industry and competition.
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