Have you ever wondered why you see exactly these or that ads. The situation can become even more tricky if the ads on the same website will be different for you and your friend or colleague. There is a great job on the backstage of all that buzz that launches huge money flows. The struggle for click is very serious and one of the latest techniques is a Real Time bidding approach.
Is it really worth it?
Sure! Traditional view on advertising is not so transparent. It always happens when human factor is included. Constant complaints about frauds from both parties are unlikely to make anyone happy. RTB helps to avoid such problems as extra payments, commission to say it simply, while direct contact can seem to be cheaper, there are other issues appearing: time for negotiations, time to find right Publishers and so on.
We all know that changes come as hurricane and exact reaction is an obligatory condition that is fully provided by RTB ad exchange.
What RTB is about?
One may get mix it with Programmatic, that will be half true. To say it simply, programmatic is like a surrounding or ecosystem that includes many notions and approaches. Today we are going to talk about the most important definitions there.
There can be said a lot about the technology advantages, but what is really important can be expressed in just one word – personalization. Spreading ads on the websites that are likely to be interesting to your audience is a so-so game.
One more reason of being unhappy for Publishers was a strict rule in traffic volume, but now even websites where circulation is lower than 1 000 visitors can take a shot.
Main focus of the technology of features of each impression. Advertisers can get in touch with those who are really interested in the products or services. Why get distracted to by calling to thousands when you can reach a certain amount who are more relevant and save your money and energy.
Isn’t it magic? May be just a little bit.
Key things for right perception rtb advertising platforms
RTB (Real Time Bidding) – is a process of impressions selling in a real time mode. For each impression Advertisers can see their own perception of the highest price basing on personal data of cost. A lot of factors are taken into account like location, age, type of the device or operation system.
DSP (Demand Side Platform) – this system provides Advertisers with the technology necessary for information value understanding and about RTB, given by Ad Exchanges.
The latter one serves as a mediator which Advertisers and ad networks use to sell inventory in terms of single market.
An access to RTB advertising resources can be given with the help of DSP only.
DMP (Data Management Platform) – as you can guess from the definition, it is the place where data is collected. Advertisers create their own target audiences basing on the information from side resources and audiences. It is a very convenient place as all data from different sources can be stored in one place and later used for behavioral or segments creation. Level of effectivity of each campaign is given back to the DMP, thus, Advertisers can get a feedback and optimize their efforts.
Why actually do we need all this stuff?
- lower costs of campaigns for Advertisers;
- greater coverage of the audience;
- more options for retargeting;
- exact targeting with the help of DMPs.
Now you should certainly have better understanding of ads finding you. We hope that the article was interesting for you. Get in touch with us, to ask questions or comment the post on!