Starting online business, you certainly want to have profit from it. Newcomers in business primarily want to know how to attract as more clients as possible using ecommerce marketing platform. Internet is full of information of that kind and it is no surprise one may feel sinking in this ocean. Advice you have heard a year ago can still be useful, but it is like a stale bread: you still can eat, however, not very happy, and could have more pleasure after going to bakery and getting something fresh.
It is also a good news that ecommerce marketing doesn’t require something extraordinary or supernatural, some strategies we are going to discuss can be easily implemented by one or two every week.
Sometimes buyers are interested in very small or particular amount of goods. Why not to offer something more? The question is certainly not about offering something unnecessary, but the customer himself may not know that another product is available. For example, somebody is ordering a belt from you, why not offer the one of better quality and genuine leather? Of course, the clients may be focused on the price of a new item, so you should think how to re-focus on better qualities of a new item.
Instagram is not only for fun
Making eye-catching photos and writing relevant hashtag is half of the way to victory. But there is something more you can to it – audience engagement. Launching quizzes is a wonderful idea, but how about showing some backstage, for example, how the process of sewing, cooking and so on is organized.
Actually, it is exactly the case when ecommerce can offer something more than just ads, people like feeling close to the brand, to have understanding how it works. Just show something from your daily routine from time – and you will be surprised with the results.
Work on left carts
You lose your money, every time the page with uncompleted order is closed. There can be thousands of reasons for doing so: from simple distraction to a cat video or boss coming up to something really urgent.
No matter what happened, we think that it is high time to stop it. Emailing with a kind reminder can be a great treatment here: offer something tempting for people to finish the started: easy terms for delivery, discount coupon for next purchase or a tester of your new production. Add some value to your offer by setting time limitations to complete the order.
Write reminding letters
This point is closely connected with a previous one. A little distinction is that you should work not only with carts, but with wishlists and similar stuff. For example, you can inform that the product your client was interested in is running out. Agree, it will be very sad to miss something interesting.
Also, you can analyze your client database and find those who made no purchase after registration and offer them an encouraging bonus.
Help your clients to get what they want: the easier the better
Have a look at your online store from clients’ side, whether it is convenient, pleasant to look at, whether the structure of your website is logical and so on.
There are many things important, even fonts and number of the goods on the page. Whatever you do, should be done for clients’ comfort and simplicity to order from you.
Chat with your clients
Installing a tool that will help to resolve simple problems while just surfing your store. Sometimes clients are interested in availability of particular goods and don’t want to spend the time for calling while texting will allow to be at their own business without interruption. Also, some of us can’t make a call because of different reasons, while a chat will help to find an answer and, probably, offer better items on interesting conditions.
We are looking forward to hearing news from you how the things have changed after these simple measures. Write us and get more useful information.