As the owner of a startup looking to create customer loyalty and brand awareness, you’ll want to choose a marketing strategy that won’t require a lot of investment. Whether it is time, money, or any other resources, you’ll want an advertising tool that entices customers to buy your products. At the same time, your objective is to generate leads and acquire an organic list of consumers that you can target for future marketing campaigns. Here’s why t-shirt giveaways is one of the simplest options that is sure you give you maximum exposure for your newly-started enterprise.
You Build an Instant Connection with Recipients
Raffles, t-shirt giveaways, and freebies are one of the best-known ideas that are likely to get you the results you’re looking for. Simply by offering to send customers a free gift with their purchase or the chance to win a prize, you can get them to give up their email IDs. Like this article on the Woobox explains, awarding a prize or a free gift, no matter how small, earns you a customer for life. This is one marketing strategy that has people talking about your products and building valuable user engagement. As long as the recipients continue to use your gifts, they’ll remember the company brand name and develop a familiarity with it. When presented with options, users are more likely to choose your products above competitors.
T-Shirt Giveaways Are Easy to Organize
T-shirt giveaways are possibly the easiest of ideas that don’t need you to devote too much time. When you contact companies that provide you such merchandise, you’ll also receive assistance with the designing. Let the consultants know about the budget you have in mind and the objectives for the marketing campaign. Rely on them for advice on the kind of items to choose. Like, for example, cotton tees, tank tops, hats, bandanas, and polo shirts for summer. If the weather is warm, choosing hoodies and sweatshirts may be a smarter option. You can also request for designing options and ideas for the perfect placement of the logos and slogan. With their extensive experience in printing merchandise, t-shirt advertising companies can give you valuable insights on what works. Just as the folks at RushOrderTees recommend, you could also choose different printing styles to add a “Wow!” factor so recipients will proudly sport the gift.
Giveaways are Typically inexpensive
With some smart thinking, you can organize economical prizes that fit well within the intended budget for your marketing campaign. For instance, should you choose tees, you can expect to invest around $5 per piece complete with the printing and designing. The same goes for baseball caps. Simple cotton hats can be ordered for around $5.50 for each. Most companies taking orders offer you attractive discounts for bulk orders. You can also request for quick delivery options and have them delivered within a short time. Not only are such gifts economical, but you can choose from a variety of options to match your budget and the category of products and services you sell.
You Gain Exposure on Social Media Sites
When running a t-shirt giveaway campaign, you can sign up for business accounts on social media sites to promote awareness. Should you check online, you’ll likely find many free social media management tools that direct you on how to run a successful marketing strategy. You’ll post messages in eye-catching colors and attractive fonts so the maximum people are encouraged to sign up and add their email addresses. Design and publish audio-visual posts that stress on the final date for entering a contest and the exciting things you’re giving out. Each time a contestant shares a link with friends and family, you gain yet another potential customer. If you need help with creating posts, you’ll find lots of free tools online with instructions and preset templates you can use. Check out this list on Buffer that includes a bunch of tools to choose from.
Raffles and T-Shirt Giveaways Encourage Sales
Given that buyers prefer brands that they know well, you’ll need to offer them an incentive to try your products for the first time. With raffles and t-shirt giveaways, you offer customers the chance to win a prize by experimenting with a new product. You can choose to add the gift as a freebie when people buy the item, or you could welcome them to talk about their experiences with the item. Everyone likes to be in the news, and the opportunity to appear on social media as a winner is a sure-shot marketing strategy like this feature on WordStream explains. You could also have the tees or other merchandise printed with the winner’s name for more appreciation.
You Gain a List of Pre-Filtered Advertising Targets
Having run one successful marketing strategy, you’ll find that it serves as an excellent base for the next campaign. Now that you have a list of customers genuinely interested in the products, you can send out regular emails to build on that initial connection. Inform users about new releases and their advanced features or announce discounted prices for the Holidays or any other events. Offer package deals and bundles at lower prices and thrown in a t-shirt giveaway if customers place orders within a time frame. You could also send out announcements of future contests. Not sure how to create and send out the email blasts? You’ll find many online tools that help you with an impressive array of features. SproutSocial has a list of options that can make the process very streamlined.
Given that your company is still new, you’ll want an advertising channel that won’t take much resources. Using t-shirt giveaways as a marketing strategy is one of the simplest and easy-to-execute moves that can give you the results you’re looking for. In addition to gaining exposure for your startup, you’ll also develop brand awareness and a customer base that is willing to try your current products and any future designs you release. Try it!