Owning and running your company website is a lot more difficult than it sounds. With so much to consider, from the design and the content to your blog page, connections to your social media pages, keywords and your SEO. Even the most technologically minded people struggle with the maintenance of their company website along with their other business responsibilities.
So, even when you’re seemingly doing everything right and your website is failing to get many visitors, where is it that you’re going wrong? Here we’ll take a look at why your website traffic is at a standstill – read on to find out more.
Your digital marketing sucks
We’ve touched upon SEO and keywords above, but are you using them correctly? What about your titles, metadata and search engine visibility? Implementing good digital marketing practices is where many business sites come unstuck. If your SEO is weak then you’re less likely to be found and therefore get traffic to your site. Consider digital marketing audit services to get your digital marketing performance back on track and working hard for you.
It takes too long to load
When it comes to websites, every second counts. And when you’re waiting for a website to load, a second can feel like an eternity. So, if your website is slow and clunky, any potential visitor is going to move on before your home page has even loaded. Slow loading times can also negatively impact your search engine rankings!
Your website isn’t user friendly
Have you ever been on a website that’s difficult to use or find what you’re looking for, or doesn’t even work correctly on your phone or tablet? If this is the case, then we don’t hang around for long. If your website is difficult to navigate and isn’t user friendly, then it could be a key reason why users aren’t engaging with it.
Your content isn’t shareable
Producing content that people care about is how you get your content seen, clicked and shared. The more your content can influence, help and inspire your visitors, the more likely it is that more people will see it. Make sure your website is answering the questions your clients might be asking!
You don’t know where your traffic is coming from
Even if you’re only getting a few visits a day, it’s important to know where these visitors are coming from. If they’re coming to your site organically, through your ads, or your social media pages, find out and then do more of that! Google Analytics is full of insightful information.