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Why Investors Are Overly Pessimistic and Financial Advisors Aren’t

Financial Advice
January 4, 2026
By
Helen Hayward

Financial markets often reveal a surprising gap between investor behavior and expert guidance. While many investors approach the stock market cautiously, financial advisors provide insights that help clients take calculated risks and optimize long-term returns.

Research from the Center for Retirement Research at Boston College explores this dynamic, shedding light on how advisors influence investment decisions.

A study conducted in collaboration with Jackson National Life Insurance Company examined two key questions:

What stock allocations do financial advisors recommend?
How does this advice impact investor behavior?

The survey included 400 financial advisors with at least three years of experience, managing $30 million in assets, and serving a minimum of 75 clients. On the investor side, 1,016 individuals aged 48-78 with investable assets of $100,000 or more were surveyed.

Although the survey did not directly link advisors to clients, researchers used weighting methods to compare recommendations with actual investor behavior.

Freepik | Frolopiaton Palm | Advisors shape risk decisions by matching investment plans to each client’s goals.

Advisors’ stock allocation recommendations varied significantly. On average, a baseline client was advised to allocate 48% of assets to stocks, with a standard deviation of 18%. Notably, advisors who earned fees as a percentage of assets tended to recommend higher stock allocations. This aligns with the logic that stocks carry higher potential returns, though also more risk.

Advisors did not recommend high-risk allocations indiscriminately. Clients with lower risk tolerance were guided toward only 30% stock allocations. Advisors also tailored recommendations based on their strategies: those focused on maximizing returns recommended higher stock exposure, while those targeting stable income suggested more conservative allocations.

The results indicate that advisor recommendations are shaped by both client preferences and professional strategy, rather than self-interest alone.

How Advice Influences Investors

Investor behavior often leans toward excessive caution, particularly before retirement. The survey revealed that pre-retirement investors typically preferred stock allocations well below what economic theory would suggest as optimal. By avoiding risk, they sacrifice potential returns.

Financial advisors appear to counteract this tendency. Among investors who acknowledged that advisor guidance changed their behavior, 60% reported moving toward higher stock allocations. This adjustment is generally positive, aligning portfolios more closely with long-term financial goals and mitigating the risks of overly conservative investing.

Key Insights from the Study

Freepik | katemangostar | Tailored guidance helps investors manage risk rationally for better long-term results.

Investors often underestimate the appropriate allocation to stocks, particularly as they approach retirement, which can limit potential long-term growth. Financial advisors help bridge this gap by offering guidance that balances risk and return while considering each client’s preferences and financial objectives.

Recommendations for higher stock allocations from advisors are frequently tied to improving client outcomes rather than simply increasing fees. This personalized approach encourages investors to take on more rational levels of risk, ultimately enhancing the potential for stronger long-term returns.

Advisors as a Guiding Force

Financial advisors play a critical role in bridging the gap between investor caution and market realities. While some investors shy away from stocks due to risk aversion, advisors help recalibrate expectations and introduce strategies that align with long-term objectives. By encouraging measured risk-taking, advisors support more effective portfolio growth, particularly for those nearing retirement.

The research from Boston College highlights an important dynamic: investors often act more cautiously than is financially optimal, and advisors provide a stabilizing influence. By tailoring advice to individual risk tolerance and goals, advisors help investors adopt strategies that maximize long-term returns.

For those looking to optimize retirement planning, expert guidance can make the difference between overly cautious decisions and informed, balanced investment choices.

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